100% natural flavours & no artificial colours. No hydrogenated fat. Suitable for vegetarians. Nation's favourite* *Mr Kipling Sponge Pudding are the No.1 best selling ambient sponge puddings in Great Britain. Source: IRI Grocery Outlets Market Data from Great Britain 52 weeks up to & including 02.06.2018. Find us on Facebook, Twitter and Instagram #exceedinglygood @mrkiplingcakes