Wheat bran fibre is a superior fibre. Healthy gut. 3.7g wheat bran fibre per serving. Suitable for vegetarians. Halal - HFA approved. Kosher. High in a superior fibre that fuels a healthy* gut *Wheat bran fibre is a superior fibre in relation to its efficacy in accelerating intestinal transit and has the most scientific evidence. 10g wheat bran fibre daily contributes to acceleration of intestinal transit. Bran Flakes contains 3.7g per serving. By appointment to HM The Queen Purveyors of Cereals Kellogg Marketing and Sales Company (UK) Limited Enjoy as part of a healthy diet and lifestyle.