A great British cereal. High in fibre. Helps actively lower cholesterol. 100% wholegrain. Made with generations of care. Great for vegetarians & vegans. A Bit About Our Superfast Oats Bursting with natural goodness our Superfast Oats are perfect choice for a healthy lifestyle! High in Fibre Helps Actively Lower Cholesterol* 100% Wholegrain *As part of a varied and balanced diet and a healthy lifestyle, oat beta glucans have been shown to help lower blood cholesterol. Blood cholesterol lowering may reduce the risk of coronary heart disease. One 40g portion of Superfast Oats provides 1.6g of beta glucans from oats, which is 53% of 3g, the suggested daily amount. Family milling in Cheshire since 1675 Keeping up the family tradition after 15 generations as independent British millers. We believe in selecting and milling only the finest grain and in using the techniques and time honoured traditions that we've passed down from generation to generation. Above all, we continue to put all our expertise and care in to providing you to providing you with a healthier tastier breakfast. John Lea Trademarking Taste - Great Taste Cheshire.com A Word From Heart UK The Cholesterol Charity We're delighted to be partnering with Mornflake and have approved this product because it's an easy way to help lower cholesterol. Our aim is to help prevent avoidable and early deaths caused by high cholesterol. Did you know that Heart UK is the only charity in the UK dedicated to supporting people with raised cholesterol? Or that 6 out of every 10 adults have high cholesterol? We are a small charity with a big heart, but we rely on the generosity of organisations like Mornflake and individuals like you to help fund our vital work. If you would like to support us with a donation please Text: HART21 and the amount £3 to 70070 and help save a life today. Or visit our website to see other ways to donate www.heartuk.org.uk/donate Registered Charity no. 1003904