95 cals (397 kj) per serving. Popped, not fried. The dip's already in the chip. Gluten free. No artificial anything. Suitable for vegetarians. Half the fat of fried crisps* * 50% less fat per 23g serving Sour cream & onion popchips 3.4g Regular fried potato crisps 7.3g This is a no-fry zone. Boiling in oil used to be something you did to your enemies. But crisp makers do it to potatoes. They must really hate potatoes. We don't, we love them. We take potatoes, add heat and pressure, then pop! It's a perfectly seasoned chip that tastes as good as fried. So eat popchips, and feel the love in very bite.